+$1,500 MRR With These Newsletter Tactics

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This newsletter gets me AT LEAST 2 new Marketing For Founders customers each month.

These are the 3 tactics...

• Use Cold Outreach to Put It In Front of Buyers

• Have a Killer Welcome Email

• Follow Up With Your BEST Subscribers

I use BeeHiiv to host my newsletter. I started out with the free plan, and as I grew past 1000 subscribers, I upgraded to get access to some of the premium features to grow faster.

Check out BeeHiiv in the link at the top of this email. ☝️☝️
It’s the easiest platform to start a newsletter for your SaaS

Let’s get into my process so you can try it out yourself…

Use Cold Outreach to Put It In Front of Buyers

This is actually how I got my first 10 customers.

I wrote an in-depth guide into my process here.

These are the steps I take:

1. Create a newsletter landing page on beehiiv for a lead magnet.

2. Build a target audience of 150 on LinkedIn Sales Navigator
   I wrote how to do that a few weeks ago.

3. Align the value with your audience in 1-2 sentences

4. Send the newsletter to your target audience

5. Get positive replies into a demo ✅

This is the message I use:

If you do it right, someone liking your newsletter is an instant hand raise.

Have a Killer Welcome Email

This is MASSIVELY OVERLOOKED.

My welcome email gets me 2-3 demos per month.

Your welcome email will get a huge open rate & click rate.

Use it.

For me, that’s nearly 70%, with over 25% of those people clicking a link.

Here’s the most effective part of my email:

I tell them what they’ll get, set expectations, and explain how I can help.

Follow Up With Your BEST Subscribers

How do you know who to follow up with?

For every new subscriber, I ask about their business with a quick survey:

I get responses from about 20% of my subscribers.

If they are founders of a B2B SaaS startup with fewer than 5 employees, I’ll thank them personally via email or LinkedIn.

Then, I’ll ask them what they are working on or help them with something if they leave a note.

From there, I give them more resources and get them in a demo.

The survey function is native to the BeeHiiv platform, so it’s easy to set up and use.

Quit sending emails like a dinosaur.

It’s the year 2024 and all the top newsletters are using beehiiv.

beehiiv was created by the same early Morning Brew employees who scaled their daily email to over 4 million subscribers. And now every newsletter on beehiiv has access to the same tools and winning formula.

So what exactly does beehiiv offer?

• World-class growth tools like the referral program and recommendation network

• Monetization via the beehiiv Ad Network and premium subscriptions (i.e. beehiiv helps you get paid)

• Seamless content creation with a sleek collaborative editor

• Best-in-class inbox deliverability of 98.7%

• Oh and it’s the most affordable by a mile…

Take your newsletter to the next level — get started for free.

See you soon!

-Adam Shaw