My Ultimate Bootstrapped Marketing Toolbox

I’ve spent over $1MM on marketing tools in the last 10 years. So I built a list of my favorites for bootstrapping your marketing.

Some of the $1MM was completely wasted.

Some of it was a home run that saved me TONS of time.

One of the most common questions I get from B2B founders is:

What should my marketing tech stack look like?

Your tech should help you:

→ Make context switching easier
→ Plan & organize your marketing
→ Improve the quality of your content
→ Be more efficient with your marketing time
→ Increase the volume of content you put out

Every tool in the toolbox is curated to help you do exactly that without spending a ton of money.

Here’s a quick rundown of what I included:

Like the guide?

Help me share by tagging a tool you like in the comments of my post:

For this newsletter, I used:

BeeHiiv to write and send the newsletter
AuthoredUp to create the LinkedIn post
Figma for the design elements
Notion to build the toolbox
Tella to record the video

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See you on wedensday!

-Adam