Optimize your LinkedIn Profile to Drive Leads

I book 4 meetings per week directly from my profile with these optimizations.

AuthorAuthor

Adam Shaw & Indrek Poldvee
March 19, 2024

In today’s newsletter, I will show you how to set up your LinkedIn profile to convert like a website landing page.

This is the same setup I use in my profile to drive an extra $20k per month and 4 meetings per week.

If you’re a B2B founder trying to get more leads from LinkedIn, this is for you.

Here’s what I’ll show you how to do today:

  1. Create a banner with a strong value proposition

  2. Look good with a current & clear headshot

  3. Write a headline for your target audience

  4. Pin posts that drive more engagement

  5. Include a link that converts calls

I worked with Indrek Poldvee to help me optimize my profile and he agreed to give my subscribers a free LinkedIn audit.

Here’s what you get:

  • 20 Minute Consultation

  • 5 Areas to Optimize your profile

  • Step-by-step help to drive more leads on LinkedIn

Create a banner with a strong value proposition

This is the first thing people see when they go to your page.

So you need to do 2 things:

  1. Communicate what you do. (Value proposition)

  2. Tell people what to do next. (Call-to-action)

That’s it.

I see so many banners with complex and unique designs that look cool but communicate nothing.

Here is mine:

And here’s Indrek’s:

Both clearly lay out what we do.

What not to do:

Look good with a current & clear headshot

Here are Indrek’s 3 rules for a good headshot:

  1. Your face should take up at least 70-80% of the image.

  2. Make your face pop with a simple background

  3. Don’t cover your face or apply a filter

That’s it. Keep it simple.

Write a headline

Your headline needs to tell your ICP how you can help them.

This is an opportunity to sell your product offering.

You have 220 characters.

✅Include:

  • Your ICP.

  • Your offering.

  • How you help.

❌DON’T Include:

  • Your Job Title

  • Your Company

  • Your Accomplishments

Thos things are already on your profile elsewhere (and people don’t care about them anyway)

Remember, your LinkedIn page is just another landing page and the key to conversion is a simple and powerful call to action.

What do you want them to do?

I want my visitors to schedule a call with me:

I also to rotate my CTA and link depending on my daily, weekly, and monthly goals:

  • DM me for more information

  • Download a guide

  • Schedule a call

  • Follow me

But thats a lot of work so start with something simple and stick to it.

Pin 3 Posts to drive Conversions

LinkedIn has a “Featured” section that can help you showcase what you’re offering.

Indrek get’s a lot of traffic to his site from his ‘Featured’ section.

He includes:

  • Valuable Content

  • Product Pitches

  • Case studies

  • Testimonials

I include my newsletter, my Bootstrapped Marketing Jumpstart, and a demo CTA:

All of these profile updates are small individually but make a huge difference together.

Check out this before and after for example:

Reply to this email and let me know what you’d like to see more.

Need help with your LinkedIn profile?

Talk soon!

- Adam