How I’m getting customers with Reddit comments.

I’ve been very active on Reddit lately, mainly on the r/SaaS, r/microsaas, and r/startups subs.

I spend a few hours each day answering questions, ‘roasting’ landing pages, and chatting with founders.

And it's not enough.

I’m driving 10+ newsletter signups and 2 demos per day from Reddit since I've doubled down on it in the past couple of weeks.

I learned this the hard way, though. I got BEAT UP for faking organic support and selling too hard.

So I just started treating Redditors like my customers on Marketing for Founders. Giving good advice with a genuine attempt to give step-by-step help.

So here’s how I’m getting leads on Reddit.

Curate your feed with good subreddits

Aim to join 15-20, so you have a good list of posts every day. If you're a subject-matter-expert, go where you would learn.

That’s why I spend time on SaaS, MicroSaas, and Startups subreddits. This keeps it genuine.

If you’re not a subject-matter-expert or are unfamiliar with the subreddits available, just google your product’s topic + “reddit” and explore some of the posts.

Find good posts to generate engagement with comments

To generate leads and interactions, I look for 3 things in posts.

1. They are recent, within 24-48 hours. Users will still be on these posts and interested in the engagement.

2. They are relevant. If you don’t know what you are talking about or shoe-horning in your content where it doesn't make sense, you’ll get called out.

3. It’s not too busy. This is a bit counter-intuitive, but if too many people comment on the post you’ll get drowned out in the noise. I get the best conversation on posts with 0-10 comments.

Try out that criteria, but feel free to make your own!

Write for your audience, not your product

I have said this in past newsletters but it’s worth repeating: Nobody cares about your product.
Especially when they are genuinely in need of help.

Here is how I answered someone looking for help marketing their startup lending service.

If someone is asking for a direct resource or tool to help them with marketing, I suggest www.marketingforfounders.com where applicable.

Quick recap on getting more leads from reddit:

1. Curate your feed with good subreddits
2. Find good posts to generate engagement with comments
3. Write for your audience, not your product
4. Organically suggest your resource or product

Let me know how it goes!

Here's how I can help:

1 - I can help you do your own marketing at0% Marketing Memos 4 - How I’m getting customers with Reddit comments.

https://www.marketingforfounders.com/

2 - Reply here with your Reddit plan and I can give you some feedback.

3 - I can answer questions on this LinkedIn post

Thanks for making this newsletter awesome!

Talk to you soon, Adam