How to Get Leads with LinkedIn Messaging

Founders ask me all the time how to get leads from LinkedIn without posting every day and having

Well, each week, I get at least 1 new customer from messaging completely new leads on LinkedIn.

Here is a screenshot of this working for me just two days ago:

So today, I'm going to walk you through my 5-step LinkedIn lead generation strategy.

1. Create a simple lead magnet (Like my Marketing Office Hours!)
2. Build an audience in Sales Navigator
3. Write a message template
4. Send 20 connections per day
5. Ask engaged connections to schedule a demo.

Let's get into it.

1. Create a simple lead magnet

You need something other than a demo or sales call to engage your leads.

A great lead magnet is very specific, calling out an important problem and giving you a signal that the person may be a buyer.

For example, if you subscribed to this newsletter, you need bootstrapped SaaS marketing help, so I know you could be a good fit for Marketing For Founders.

• In-depth guides 

• Office Hours 

• Live webinars 

• Newsletters

Next week, I will give you a step-by-step breakdown of making a lead magnet that converts.

Or, come to my Marketing Office Hours this Friday at Noon CST.

2. Build an audience list

On LinkedIn, you can only request 100-150 connections per week & send 50 InMails per month.

So you need to spend a lot of time narrowing down your audience. For this, I recommend paying for Sales Navigator.

Make your first list <300 contacts.

Narrow your list by:

• Geography

• Company Size

• Industry

• Job Title Seniority

• Years in role

• Years at company

IMPORTANT: Filter by people who posted on LinkedIn so you are messaging active accounts.

Here is a 3:45 video on how to do this using sales navigator

If you’re still above that 300-person threshold, narrow it down with the keyword search.

3. Write a message template

Something really simple. Here’s mine:

I send that after someone accepts my connection request.

4. Send 20 connection requests per day.

Executing this is pretty easy.

Scroll through your list on Sales Navigator and start connecting.

As they accept, send them your message.

Eventually, you’ll want to automate this.

There are a ton of LinkedIn Automation tools, but you’ll want one that doesn’t get you restricted or banned.

If you need help choosing one, just reply to this email and ask!

5. Ask engaged connections to schedule a demo.

If anyone reacts positively to your lead magnet, ask them for a demo. Here's what that looks like in practice:

That resulted in a sales meeting that day.

I’ll be going more in depth on this at my next B2B MArketing Office Hours for Founders on January 26th at Noon CST. 0%

Sign up here and invite your cofounder!

Don't forget to bring your questions.

If you’re a founder doing your own marketing but need a little help, schedule some time to see if Marketing for for Founders is right for you. It works fast.

Just ask Alfredo:

See you soon! Adam