Welcome back to Marketing Memos!

You may notice some changes with the newsletter. I moved from Hubspot to

In today’s newsletter, I will show you how to set up a high-converting reddit profile.

I spend a lot of time on reddit and drive about 5-10 demos per week from my Marketing for Founders profile.

Just this weekend I booked 2 demos from people who saw one of my comments and DM’d me.

If you’re on Reddit to get leads for your B2B SaaS or plan to start soon, it is worth 5-10 minutes of your time to optimize your profile.

Here is how I have my mine set up to get leads:

Let’s get right into breaking it down.

A quick refresher on where to edit your profile if you avent’t done it before:

First, go to your profile in the upper-right-hand corner of the page.

Then, to edit your profile, click “Edit Profile” in the settings section on the right side of your page.

Your username & avatar should be your company.

“But reddit hates companies and marekting.”

No.

It hates dishonesty.

It is okay to tell people who you are and what you do as long as your actions are helpful, genuine, and provide value.

If you need help with what to post and how to post, reply to this newsletter with “Reddit Guide” and I’ll send you my step-by-step guide to get leads on Reddit.

Make your ‘Display Name’ a Call-To-Action

This is the first thing users see when they visit your profile, so make it simple and straightforward.

My brand name is pretty straightforward, so I use that.

Try these to start:

• “Get help with [Topic]”

• “Make [Topic] Easier”

• “Do better [Topic]”

Put another CTA in your banner image

Yeah, we are going to load this profile up with CTAs. You want people to take action, tell them what to do.

Make your reddit header 1920×384 and put your content off-center to the right-hand side.

This will make the content visible on desktop & mobile.

Put your one-liner and (another) CTA in the description.

This is the best spot to make it really clear what you do to help people.

How?

Expand on the Display Name and banner image CTAs

Here is mine:

Finish it with a harder CTA to connect with you in a DM.

Make it clear what will happen next. That’s why I use “get started”.

Put 1 or 2 CTAs in your links

This is a great spot to send people to your other socials, meeting booking link, or free content.

I like to send them to my monthly office hours

Here are some other things to put in there:

• Lead Magnet

• Newsletter

• Socials

• Demo

Pin GREAT content to the top of your profile

The pinned posts are the most prominent pieces of content on your page.

So make them count.

Make it high-value.

Lead with help.

My Reddit guide makes me about $20k per month so I lead with that.

If you want the complete guide, reply with “Reddit Guide” to this newsletter.

Here’s how I can help:

• I can help you do your own B2B SaaS marketing

• Come to my FREE Office Hours on Thursday

• Get my step-by-step reddit guide!

Thanks for reading today!

Connect with me on LinkedIn and click the 🔔 so you don’t miss any of my guides and Office Hours.

Need bootstrapped marketing help?
Schedule a strategy session with me.

Like the newsletter?
Forward it to a fellow founder.

Chat soon, and see y’all next week!

Adam Shaw
CEO & Creator @ Marketing for Founders